United Way Simcoe Muskoka

WellFunded is working with organizations like United Way Simcoe Muskoka to eliminate redundancy, increase equity, and unlock more funding for charities like yours.

Tax ID 118799485RR0001 Canada ๐Ÿ‡จ๐Ÿ‡ฆ

Trusted by leading Canadian DAFs, foundations, and wealth advisors managing over $1.3B in charitable assets.

About United Way Simcoe Muskoka

Overview

United Way Simcoe Muskoka is a registered Canadian charity focused on poverty reduction, social inclusion, housing support, and energy assistance. They provide programs like the Home Relief Bank, which offers interest-free loans to lower-income tenants and homeowners to help them stay in their homes. The organization collaborates with local agencies to address community needs and supports various initiatives to improve financial stability and prevent homelessness.

Mission

To improve lives and build community by engaging individuals and mobilizing collective action to address the root causes of social problems and to change community conditions for the better.

Vision

Inclusion, Community, Collaboration, transparency, accountability and commitment to being a living wage employer

Unique value proposition

United Way Simcoe Muskoka operates a unique Low-Income Energy Assistance Program (LEAP) through an inbound call centre, administering programs on behalf of Ontario utility companies, earning revenue that supports their charitable mission. This social enterprise model is unique among United Way organizations in Canada.

Financial overview

Revenue (2025)
$3,237,335
Expenses (2025)
$8,379,701
Total assets
$5,238,218
Liabilities
$1,775,192
Year Revenue Expenses Program Admin Fundraising
2025 $3,237,335 $8,379,701 $546,712 $965,580 $647,362
2024 $3,493,360 $9,120,759 $483,491 $852,442 $549,197
2023 $3,799,044 $8,603,122 $327,975 $741,549 $394,182
2022 $8,710,520 $8,087,586 $652,631 $666,370 $507,993
2021 $14,178,610 $12,941,702 $510,428 $716,810 $604,505
2020 $8,390,947 $8,157,875 $511,306 $795,109 $477,864

Financial data sourced from the Canada Revenue Agency.

Revenue, expenses and assets

Revenue sources

Assets and liabilities

Spending mix by year

Leadership team

BS

Brian Shelley

Chief Executive & Philanthropy Officer

SM

Sharon McCormick

Chief Administrative Officer

RM

Rosi Martin

Relationship Manager

DM

David Mayers

Board Chair

Trusted by

NWM Acts of Grace Charis CNCF

Frequently asked questions

Everything you need to know about getting started.

How does WellFunded work?

Donor-advised funds, wealth advisors and foundations use WellFunded to find, research and fund Canadian charities. Instead of rewriting the same proposal for every funder, you complete one profile and it's ready for all of them. Fill in a few short sections and upload your annual report, and we'll turn it into an impact page funders can find by cause, location and program.

Do I need to apply for funding?

No. Funders search WellFunded for charities that match what they want to support, and your profile is what they find. When a funder wants to know more, you'll hear from us. Some funders also post Giving Opportunities for a specific focus, and you can respond to those with the profile you've already built.

What does it cost?

WellFunded is free for charities. We don't charge transaction fees, and we never take a cut of any gift. Funders pay to use the platform.

Who sees my profile?

Donor-advised funds, advisors and foundations using WellFunded to research charities. Together they manage over $2.3B in charitable assets. WellFunded isn't open to the general public.

What is a WellCheck?

When a funder is seriously considering your charity, they may ask for a WellCheck. It's a short set of questions plus a few documents, reviewed alongside your audited financials and CRA filings. We present findings, not verdicts: no scores and no rankings. Do it once, and it's ready for every funder who asks after that.

Is my information secure?

Yes. Your data stays in Canada, and we never sell it. See our privacy policy for details.

Is this legitimate?

WellFunded is a Canadian company, built in B.C. by the team behind one of Canada's first online donor-advised funds. If you'd like to meet us first, book a small group session with Jeff, our co-founder and CEO.