United Way Of Greater Toronto

WellFunded is working with organizations like United Way Greater Toronto to eliminate redundancy, increase equity, and unlock more funding for charities like yours.

Tax ID 119278216RR0001 Canada 🇨🇦

Trusted by leading Canadian DAFs, foundations, and wealth advisors managing over $1.3B in charitable assets.

About United Way Of Greater Toronto

Overview

United Way Greater Toronto is a charity dedicated to creating opportunities for a better life for everyone. Working in partnership with others, we mobilize people and resources to support a network of agencies in Peel, Toronto and York Regions to help people when they need it most.

Mission

United Way fights local poverty by meeting basic needs and building strong neighbourhoods, addressing the root causes of poverty and working to change conditions in the community for the better, over the long term.

Vision

Guided by values of caring and commitment to community, demonstrating high standards of professionalism, taking accountability for challenging goals, and earning the trust placed in the organization.

Unique value proposition

As the largest non-governmental funder of social services in the Greater Toronto Area, United Way Greater Toronto supports over 300 community agencies and leads community coordination tables bringing together more than 500 organizations to tackle pressing challenges head-on through collective action.

Financial overview

Revenue (2025)
$164,300,253
Expenses (2025)
$156,867,764
Total assets
$164,440,952
Liabilities
$36,166,554
Year Revenue Expenses Program Admin Fundraising
2025 $164,300,253.00 $156,867,764.00 $9,753,511.00 $17,576,336.00 $15,298,358.00
2024 $172,424,415.00 $166,030,856.00 $15,704,608.00 $8,810,808.00 $12,652,191.00
2023 $151,231,115.00 $147,040,745.00 $13,330,911.00 $7,544,449.00 $11,574,799.00
2022 $158,218,892.00 $156,977,325.00 $14,571,469.00 $9,093,833.00 $10,587,536.00
2021 $198,857,398.00 $185,223,750.00 $16,074,373.00 $9,863,122.00 $11,077,026.00
2020 $155,620,244.00 $164,932,042.00 $9,054,373.00 $4,292,056.00 $19,850,685.00

Financial data sourced from the Canada Revenue Agency.

Revenue, expenses and assets

Revenue sources

Assets and liabilities

Spending mix by year

Leadership team

HM

Heather McDonald

President & CEO

MC

Michael Cheong

Chief Financial & Operating Officer

NM

Nicole McVan

Vice President of Philanthropy & Marketing

LG

Lisa Gonsalves

Chair, Board of Trustees

Trusted by

NWM Acts of Grace Charis CNCF

Frequently asked questions

Everything you need to know about getting started.

How does the platform work?

WellFunded eliminates the inefficiencies, inequities and ineffectiveness of traditional fundraising by centralizing and standardizing the process. Instead of spending time on endless grant applications, you create a single, detailed profile that philanthropists and foundations can easily discover and fund.

Do I need to apply for funding through WellFunded?

Philanthropists can browse charity profiles, see your funding needs, and express interest directly—saving you countless hours. We are soon rolling out a "two click granting" tool where donors can set their granting preferences and matching charities are automatically surfaced.

What does it cost?

WellFunded charges philanthropists today. For charities, WellFunded offers a free tier, with plans for affordable paid options that provide enhanced visibility and engagement tools. There will always be a free tier.

How does WellFunded help my charity get discovered?

Instead of relying on cold proposals or personal networks, WellFunded helps you get in front of philanthropists actively looking to give in your area of impact.

How does WellFunded ensure trust and transparency?

Charity profiles include leadership information, financial data, and clear funding needs. Philanthropists can also see impact reports and follow giving activity of other donors.

Is my information secure?

Yes. WellFunded prioritizes data security and does not sell or share your private information outside the platform.