Amity Goodwill Industries

WellFunded is working with organizations like Goodwill Amity to eliminate redundancy, increase equity, and unlock more funding for charities like yours.

Tax ID 118785674RR0001 Canada 🇨🇦

Trusted by leading Canadian DAFs, foundations, and wealth advisors managing over $1.3B in charitable assets.

About Amity Goodwill Industries

Overview

Amity Goodwill Industries, also known as Goodwill, The Amity Group, is a charitable social service provider dedicated to assisting individuals in overcoming employment barriers and obtaining work opportunities. The organization is funded by the provincial government to provide employment-related services to those facing barriers in the community. Through its Mission Integrated Social Enterprise operations, which include retail thrift stores and a cafe, Goodwill also offers training opportunities for individuals seeking employment. Additionally, Goodwill operates various programs in partnership with provincial agencies to support individuals with disabilities, youth, and other community members facing barriers to employment. The organization's mission is to change lives and strengthen communities through the power of work, with a vision of creating vibrant, inclusive, and sustainable communities where everyone has access to meaningful employment. Goodwill upholds values of putting people first, being entrepreneurial, maintaining high ethical standards, striving for excellence, promoting diversity and inclusion, practicing responsible stewardship, embracing sustainability, fostering collaboration, and providing support to its community.

Mission

Changing lives and strengthening communities through the power of work

Vision

We put people first. We are entrepreneurial. We hold ourselves to the highest standards of ethics and integrity. We strive for excellence. We are committed to diversity and inclusion. We are responsible stewards. We embrace sustainability. We are collaborative. We support each other.

Unique value proposition

Goodwill Amity offers a unique integrated approach combining social enterprise through thrift stores and cafés with comprehensive employment services, providing hands-on training opportunities while generating revenue to fund free employment services for people facing barriers to employment.

Financial overview

Revenue (2025)
$8,934,312
Expenses (2025)
$9,498,115
Total assets
$4,241,548
Liabilities
$2,877,555
Year Revenue Expenses Program Admin Fundraising
2025 $8,934,312 $9,498,115 $6,945,265 $2,235,302 $0
2024 $0 $0 $0 $0 $0
2023 $9,655,364 $9,454,623 $7,491,086 $1,181,786 $0
2022 $8,560,295 $8,215,163 $0 $0 $0
2021 $7,827,087 $7,549,462 $0 $0 $0
2020 $7,228,219 $7,110,840 $0 $0 $0

Financial data sourced from the Canada Revenue Agency.

Revenue, expenses and assets

Revenue sources

Assets and liabilities

Spending mix by year

Leadership team

TC

Tracy Cunning

Vice President, Employment Services/Interim CEO

GN

Glen Norton

Chair, Board of Directors

Trusted by

NWM Acts of Grace Charis CNCF

Frequently asked questions

Everything you need to know about getting started.

How does WellFunded work?

Donor-advised funds, wealth advisors and foundations use WellFunded to find, research and fund Canadian charities. Instead of rewriting the same proposal for every funder, you complete one profile and it's ready for all of them. Fill in a few short sections and upload your annual report, and we'll turn it into an impact page funders can find by cause, location and program.

Do I need to apply for funding?

No. Funders search WellFunded for charities that match what they want to support, and your profile is what they find. When a funder wants to know more, you'll hear from us. Some funders also post Giving Opportunities for a specific focus, and you can respond to those with the profile you've already built.

What does it cost?

WellFunded is free for charities. We don't charge transaction fees, and we never take a cut of any gift. Funders pay to use the platform.

Who sees my profile?

Donor-advised funds, advisors and foundations using WellFunded to research charities. Together they manage over $2.3B in charitable assets. WellFunded isn't open to the general public.

What is a WellCheck?

When a funder is seriously considering your charity, they may ask for a WellCheck. It's a short set of questions plus a few documents, reviewed alongside your audited financials and CRA filings. We present findings, not verdicts: no scores and no rankings. Do it once, and it's ready for every funder who asks after that.

Is my information secure?

Yes. Your data stays in Canada, and we never sell it. See our privacy policy for details.

Is this legitimate?

WellFunded is a Canadian company, built in B.C. by the team behind one of Canada's first online donor-advised funds. If you'd like to meet us first, book a small group session with Jeff, our co-founder and CEO.