United Way Of Greater Toronto

WellFunded is working with organizations like United Way Greater Toronto to build the largest common grant application platform - eliminating redundancy, increasing equity, and unlocking more funding for charities like yours.

$500M+

Representing $500M+ in donor assets dedicated to impact.

Unclaimed on WellFunded

Register Your Charity Join as a Donor Join Webinar
WellFunded is Trusted By

About United Way Of Greater Toronto

Overview

United Way Greater Toronto is a charity dedicated to creating opportunities for a better life for everyone. Working in partnership with others, we mobilize people and resources to support a network of agencies in Peel, Toronto and York Regions to help people when they need it most.

Mission

United Way fights local poverty by meeting basic needs and building strong neighbourhoods, addressing the root causes of poverty and working to change conditions in the community for the better, over the long term.

Vision

Guided by values of caring and commitment to community, demonstrating high standards of professionalism, taking accountability for challenging goals, and earning the trust placed in the organization.

Unique Value Proposition

As the largest non-governmental funder of social services in the Greater Toronto Area, United Way Greater Toronto supports over 300 community agencies and leads community coordination tables bringing together more than 500 organizations to tackle pressing challenges head-on through collective action.

Financial Overview

$158,218,892
Revenue (2022)
$156,977,325
Expenses (2022)
$154,362,606
Total Assets
$29,827,523
Liabilities
Year Revenue Expenses Program Costs Admin Costs Fundraising
2022 $158,218,892.00 $156,977,325.00 $14,571,469.00 $9,093,833.00 $10,587,536.00
2021 $198,857,398.00 $185,223,750.00 $16,074,373.00 $9,863,122.00 $11,077,026.00
2020 $155,620,244.00 $164,932,042.00 $9,054,373.00 $4,292,056.00 $19,850,685.00
Financial data sourced from Canada Revenue Agency
Year-over-Year Spending Breakdown
Revenue, Expenses, and Assets (Year-over-Year)
CRA Revenue Sources by Year (Custom Breakdown)
Assets and Liabilities by Year

Leadership Team

Heather McDonald

President & CEO

Michael Cheong

Chief Financial & Operating Officer

Nicole McVan

Vice President of Philanthropy & Marketing

Lisa Gonsalves

Chair, Board of Trustees

Key Information
  • Tax ID 119278216RR0001
  • Country Canada 🇨🇦
  • Founded 1956
  • Website View
Impact Areas
Promoting systemic changes Financial literacy and inclusion Policy Change Camps and Clubs for Kids Professional development of staff within your organization Capacity Building Food Security - International Youth Support and Care Influencing government regulations Advocating and advancing the capacity of the sector you work in Mental Health Shelter and Housing Growing technology or advancing technological breakthroughs for the sector Advocating for new laws or policies Social Services and Support Food Security - Domestic Advancing Capacity within your organization Housing and Homelessness Capacity Building Community Empowerment Job Training and Employment Microfinance and Microcredit Local Infrastructure Development Economic Development Medical Training Community Development Poverty Alleviation
Connect on Social Media
Contact Information
Mailing Address

12 - 26 WELLINGTON ST E
TORONTO, ON M5E1S2

Join WellFunded Today

Get access to powerful tools and connect with philanthropists who care about your cause.

Register Your Charity

Frequently Asked Questions

Everything you need to know about getting started

WellFunded eliminates the inefficiencies, inequities and ineffectiveness of traditional fundraising by centralizing and standardizing the process. Instead of spending time on endless grant applications, you create a single, detailed profile that philanthropists and foundations can easily discover and fund. Our other tools like our centralized due diligence tool and "2 click grants" (coming soon) build off of this core concept: that we can make things radically better by centralizing them on one common platform.

Philanthropists can browse charity profiles, see your funding needs, and express interest directly—saving you countless hours. We are soon rolling out a "two click granting" tool where donors can set their granting preferences and if your charity matches their preferences, you will automatically be notified in your dashboard, and can send your portrait onward right through to their WellFunded dashboard. Sort of like applying to a job through LinkedIn Easy Apply.

WellFunded charges philanthropists presently. For charities, WellFunded offers a free tier, with plans for affordable paid options that provide enhanced visibility and engagement tools. However, we will always have a free tier. We will introduce pricing once enough active donors use the platform to influence giving.

Instead of relying on cold proposals or personal networks, WellFunded helps you get in front of philanthropists actively looking to give in your area of impact. With advanced search tools and standardized due diligence, your work speaks for itself—helping you build trust and attract new donors.

Charity profiles include leadership information, financial data, and clear funding needs. Philanthropists can also see impact reports and follow the giving activity of other donors, creating a more open and transparent ecosystem.

Yes. WellFunded prioritizes data security and does not sell or share your private information outside the platform.