United Way Of Winnipeg

WellFunded is working with organizations like United Way Winnipeg to eliminate redundancy, increase equity, and unlock more funding for charities like yours.

Tax ID 119278513RR0001 Canada 🇨🇦
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Trusted by leading Canadian DAFs, foundations, and wealth advisors managing over $1.3B in charitable assets.

About United Way Of Winnipeg

Overview

United Way Winnipeg is a volunteer-led organization that brings together diverse partners at the local level to tackle community issues in Winnipeg. The organization supports a network of 125+ agencies and programs through fundraising and community investment, focusing on three main program areas: All That Kids Can Be, From Poverty to Possibility, and Healthy People, Strong Communities.

Mission

United Way Winnipeg works to make Winnipeg a better place for everyone who lives here by nurturing the potential of young Winnipeggers, moving people out of poverty, and building healthy people in strong communities.

Vision

United Way Winnipeg values community collaboration, volunteer leadership, transparency, and inclusive partnership. The organization is committed to ensuring 100% of donations go directly to community programs through provincial grant support for administrative costs.

Unique value proposition

United Way Winnipeg's unique value proposition lies in its volunteer-driven model, extensive network of over 125 agency partners, and guarantee that 100% of donations go directly to programs thanks to provincial grant funding that covers administrative costs. The organization serves as a central hub connecting donors, volunteers, agencies, and government to create comprehensive community solutions.

Financial overview

Revenue (2025)
$40,580,522
Expenses (2025)
$38,598,429
Total assets
$74,689,484
Liabilities
$9,313,358
Year Revenue Expenses Program Admin Fundraising
2025 $40,580,522.00 $38,598,429.00 $5,152,623.00 $3,886,481.00 $3,168,802.00
2024 $42,575,299.00 $41,114,061.00 $4,833,441.00 $3,490,995.00 $3,014,105.00
2023 $39,512,632.00 $38,441,371.00 $5,026,256.00 $3,337,399.00 $3,202,714.00
2022 $40,121,701.00 $35,376,401.00 $4,663,401.00 $2,947,250.00 $2,823,583.00
2021 $46,930,118.00 $36,833,605.00 $4,216,023.00 $2,944,307.00 $2,521,095.00
2020 $33,154,266.00 $31,516,755.00 $4,012,734.00 $3,245,446.00 $2,813,520.00

Financial data sourced from the Canada Revenue Agency.

Revenue, expenses and assets

Revenue sources

Assets and liabilities

Spending mix by year

Leadership team

MC

Matthew Cutler

President & CEO

GT

Geeta Tucker

Chair of the Board of Trustees

Trusted by

NWM Acts of Grace Charis CNCF

Frequently asked questions

Everything you need to know about getting started.

How does the platform work?

WellFunded eliminates the inefficiencies, inequities and ineffectiveness of traditional fundraising by centralizing and standardizing the process. Instead of spending time on endless grant applications, you create a single, detailed profile that philanthropists and foundations can easily discover and fund.

Do I need to apply for funding through WellFunded?

Philanthropists can browse charity profiles, see your funding needs, and express interest directly—saving you countless hours. We are soon rolling out a "two click granting" tool where donors can set their granting preferences and matching charities are automatically surfaced.

What does it cost?

WellFunded charges philanthropists today. For charities, WellFunded offers a free tier, with plans for affordable paid options that provide enhanced visibility and engagement tools. There will always be a free tier.

How does WellFunded help my charity get discovered?

Instead of relying on cold proposals or personal networks, WellFunded helps you get in front of philanthropists actively looking to give in your area of impact.

How does WellFunded ensure trust and transparency?

Charity profiles include leadership information, financial data, and clear funding needs. Philanthropists can also see impact reports and follow giving activity of other donors.

Is my information secure?

Yes. WellFunded prioritizes data security and does not sell or share your private information outside the platform.