United Way Simcoe Muskoka

WellFunded is working with organizations like United Way Simcoe Muskoka to build the largest common grant application platform - eliminating redundancy, increasing equity, and unlocking more funding for charities like yours.

WellFunded | Canada's Most Complete Charity Intelligence Platform

Trusted by leading Canadian DAFs, foundations, and wealth advisors managing over $500 million in charitable assets.

Unclaimed on WellFunded

Register Your Charity Join as a Donor Join Webinar
WellFunded is Trusted By

About United Way Simcoe Muskoka

Overview

United Way Simcoe Muskoka is a registered Canadian charity focused on poverty reduction, social inclusion, housing support, and energy assistance. They provide programs like the Home Relief Bank, which offers interest-free loans to lower-income tenants and homeowners to help them stay in their homes. The organization collaborates with local agencies to address community needs and supports various initiatives to improve financial stability and prevent homelessness.

Mission

To improve lives and build community by engaging individuals and mobilizing collective action to address the root causes of social problems and to change community conditions for the better.

Vision

Inclusion, Community, Collaboration, transparency, accountability and commitment to being a living wage employer

Unique Value Proposition

United Way Simcoe Muskoka operates a unique Low-Income Energy Assistance Program (LEAP) through an inbound call centre, administering programs on behalf of Ontario utility companies, earning revenue that supports their charitable mission. This social enterprise model is unique among United Way organizations in Canada.

Financial Overview

$3,493,360
Revenue (2024)
$9,120,759
Expenses (2024)
$5,129,189
Total Assets
$1,183,116
Liabilities
Year Revenue Expenses Program Costs Admin Costs Fundraising
2024 $3,493,360.00 $9,120,759.00 $483,491.00 $852,442.00 $549,197.00
2023 $3,799,044.00 $8,603,122.00 $327,975.00 $741,549.00 $394,182.00
2022 $8,710,520.00 $8,087,586.00 $652,631.00 $666,370.00 $507,993.00
2021 $14,178,610.00 $12,941,702.00 $510,428.00 $716,810.00 $604,505.00
2020 $8,390,947.00 $8,157,875.00 $511,306.00 $795,109.00 $477,864.00
Financial data sourced from Canada Revenue Agency
Year-over-Year Spending Breakdown
Revenue, Expenses, and Assets (Year-over-Year)
CRA Revenue Sources by Year (Custom Breakdown)
Assets and Liabilities by Year

Leadership Team

Brian Shelley

Chief Executive & Philanthropy Officer

Sharon McCormick

Chief Administrative Officer

Rosi Martin

Relationship Manager

David Mayers

Board Chair

Key Information
  • Tax ID 118799485RR0001
  • Country Canada 🇨🇦
  • Founded 1960
  • Website View
Impact Areas
Promoting systemic changes Financial literacy and inclusion Camps and Clubs for Kids Senior Community Programs Professional development of staff within your organization Economic Opportunities for Women Food Security - International Capacity Building Elderly Care Services Mental Health Gender-Based Violence Prevention Shelter and Housing Advocating and advancing the capacity of the sector you work in Youth Support and Care Social Services and Support Women's Empowerment Programs Food Security - Domestic Growing technology or advancing technological breakthroughs for the sector Advancing Capacity within your organization Gender Equality Capacity Building Housing and Homelessness Senior Citizens Support Community Empowerment Job Training and Employment Local Infrastructure Development Microfinance and Microcredit Medical Training Economic Development Community Development Poverty Alleviation
Connect on Social Media
Contact Information
Mailing Address

1110 HIGHWAY 26
MIDHURST, ON L0L1X0

Join WellFunded Today

Get access to powerful tools and connect with philanthropists who care about your cause.

Register Your Charity

Frequently Asked Questions

Everything you need to know about getting started

WellFunded eliminates the inefficiencies, inequities and ineffectiveness of traditional fundraising by centralizing and standardizing the process. Instead of spending time on endless grant applications, you create a single, detailed profile that philanthropists and foundations can easily discover and fund. Our other tools like our centralized due diligence tool and "2 click grants" (coming soon) build off of this core concept: that we can make things radically better by centralizing them on one common platform.

Philanthropists can browse charity profiles, see your funding needs, and express interest directly—saving you countless hours. We are soon rolling out a "two click granting" tool where donors can set their granting preferences and if your charity matches their preferences, you will automatically be notified in your dashboard, and can send your portrait onward right through to their WellFunded dashboard. Sort of like applying to a job through LinkedIn Easy Apply.

WellFunded charges philanthropists presently. For charities, WellFunded offers a free tier, with plans for affordable paid options that provide enhanced visibility and engagement tools. However, we will always have a free tier. We will introduce pricing once enough active donors use the platform to influence giving.

Instead of relying on cold proposals or personal networks, WellFunded helps you get in front of philanthropists actively looking to give in your area of impact. With advanced search tools and standardized due diligence, your work speaks for itself—helping you build trust and attract new donors.

Charity profiles include leadership information, financial data, and clear funding needs. Philanthropists can also see impact reports and follow the giving activity of other donors, creating a more open and transparent ecosystem.

Yes. WellFunded prioritizes data security and does not sell or share your private information outside the platform.