Urbanpromise Toronto

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Tax ID 889135810RR0001 Canada 🇨🇦

Trusted by leading Canadian DAFs, foundations, and wealth advisors managing over $1.3B in charitable assets.

About Urbanpromise Toronto

Overview

Urbanpromise Toronto is a charity that focuses on empowering children, youth, and families living in Toronto community housing. Through their programs, such as Reach A Child, Raise A Leader, Restore Community, and Family Support, they provide a safe and nurturing environment for children aged 5-14, leadership development opportunities for youth aged 15-19, leadership opportunities for young adults aged 20-25, and support for families. Their aim is to equip individuals with the tools necessary for social, academic, and spiritual success, while fostering a sense of community and providing mentorship.

Mission

UrbanPromise Toronto exists to reach children living in Toronto Community Housing with the love of Jesus and to raise them into leaders who restore their communities, walking alongside children and families on a 20-year journey to overcome the obstacles created by poverty.

Vision

UrbanPromise Toronto envisions a generation of young leaders rising up from Toronto Community Housing neighbourhoods—young people who love Jesus and return to serve and restore their own communities, breaking cycles of poverty through sustained transformation rather than momentary relief.

Unique value proposition

UrbanPromise Toronto distinguishes itself through a longitudinal, cradle-to-career model that commits to a 20-year journey with each child—progressing from Reach a Child (ages 5–14) to Raise a Leader (ages 15–19, through its StreetLeader program) to Restore Community (ages 20–25)—rather than offering episodic services. Its StreetLeader approach uniquely trains teenagers from the same TCHC communities to mentor younger children, with many alumni returning as staff, creating indigenous, place-based leadership embedded directly within three specific neighbourhoods. The organization integrates explicit Christian discipleship with academic, social and spiritual development, and its impact has been externally validated, including recognition as a 2025 Toronto Community Champion Award recipient.

Financial overview

Revenue (2025)
$1,515,783
Expenses (2025)
$1,463,015
Total assets
$571,300
Liabilities
$43,985
Year Revenue Expenses Program Admin Fundraising
2025 $1,515,783 $1,463,015 $1,266,566 $176,783 $19,666
2024 $1,186,740 $1,350,135 $1,195,006 $128,058 $27,071
2023 $1,127,613 $1,197,252 $1,017,652 $146,425 $33,175
2022 $993,134 $989,100 $838,574 $136,753 $13,773
2021 $1,038,872 $864,988 $757,746 $94,371 $12,871
2020 $928,293 $746,210 $630,583 $105,970 $9,657

Financial data sourced from the Canada Revenue Agency.

Revenue, expenses and assets

Revenue sources

Assets and liabilities

Spending mix by year

Leadership team

SJ

Shawn James

Executive Director

CJ

Chris Jong

Director, Community

PK

Peter Kentie

Director, Finance & Operations

TW

Tricia Wright

Director, Resource Development

SE

Salion Edward

Director, Resources Development

JJ

Janelle Jong

Ministry Supervisor

JL

Jessica Lam

Marketing Coordinator

CL

Christine Lee

Church Partnerships

JN

Julius Vincent Naredo

Missionary – Community Director

KS

Kelly Stouffer

Director, Community (former)

RS

Rachelle Shum

Program Director (former)

CM

Colin McCartney

Founder (historical; no longer with UrbanPromise Toronto)

JM

Judith McCartney

Co-Founder (historical; no longer with UrbanPromise Toronto)

Trusted by

NWM Acts of Grace Charis CNCF

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